Furniture Association: furniture online and offline to operate misplaced furniture association: furniture online and offline to operate misplaced

July 26, 2023

China has become the world's largest furniture exporter since 2006. By 2012, exports reached US$49.9 billion, basically growing at a rate of 20% to 30% every year, from furniture manufacturing to exporting countries, furniture industry. Got rapid development.

“In 2012, the total output value of furniture in the whole industry reached 1.13 billion yuan, of which 30% was exported, so we can see that both from the furniture market demand in China and from the international furniture market, we have very broad The space for market demand," said Tu Yu, director of the Information Department of the China Furniture Association.

When the furniture industry entered a steady development, it was also quietly transforming. In the view of Tu Yu, the development of China's furniture industry began to change from the pursuit of scale to intensive quality.

"21st Century": As of the end of last year, China's furniture industry has become the world's largest furniture production and consumption country for five consecutive years. What is the development of the furniture industry this year? What are the new changes and new features presented by the industry?

Tu Yu: In the first three quarters of 2013, the above-scale enterprises completed the main business income of 450.926 billion yuan, the output of 46605.64 million pieces, and the accumulated profit of 24.153 billion yuan. The profit growth rate of the furniture industry exceeded the growth rate of the main business income. The fixed asset investment maintained a growth of 25.4%, the growth rate of the loss was narrowed, and the quality of economic operation was further improved.

Since 2013, the government has gradually reduced the human intervention in macroeconomic development by using stimulus policies and administrative means, and the policy measures such as simplifying the decentralization of power, expanding the scope of pilot reforms, and improving the living environment of small and micro enterprises have continuously released the dividend of reform and innovation. It has injected new vitality into the smooth operation of the furniture industry. The furniture industry has a large market for circulation and diversified channels, and e-commerce has become a hot spot. Since 2013, the uncertainty of the foreign trade market has increased, the new market capacity that can be developed has decreased, and the traditional competitive advantage has been more challenged. The furniture industry and related industries are mutually infiltrated, cross-over and reorganized, and the industry integration has an in-depth development trend. The integration of production, education and research has accelerated, and product design has received unprecedented attention.

"21st Century": The China Furniture Association Marketing Committee issued the "Opinions on Standardizing E-Commerce Work" to condemn Tmall's O2O model. The furniture industry is also currently seeking transformation, what is the direction of the transformation?

Tu Yu: This opinion is not to denounce a certain model, but to emphasize the importance of e-commerce and actively expand a new marketing and display platform. The China Furniture Association actively supports the long-term development of furniture e-commerce. In this process, it is necessary to establish brand awareness, to achieve misalignment in online and offline, and to take into account the interests of consumers, manufacturers, distributors, furniture stores in all aspects, Win-win cooperation and ensure the healthy and stable sustainable development of the Chinese furniture industry.

At present, the furniture industry has ushered in a period of steady development. The industry no longer advocates becoming bigger, becoming more sophisticated, enhancing the status of independent brands in the international arena, encouraging original design, and the development of the industry begins to shift from the pursuit of scale to intensive quality.

"21st Century": In order to occupy a favorable position in the world market and open up new markets, what other aspects of the Chinese furniture industry need to be further broken?

Tu Yu: Chinese furniture companies should pay more attention to brand building and original design, and strive to produce high-quality furniture products, so that Chinese manufacturing can become Chinese creation. We must also better cope with the increasingly strict access standards of developed countries in Europe and the United States, and strengthen the publicity of relevant laws and standards. While consolidating the traditional international market, it is necessary to further explore emerging markets and encourage furniture companies to “go global”. In addition, in today's growing production and labor costs, companies must further standardize management, improve production processes, achieve intensive production, and enhance competitiveness in the international arena.

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